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Ignite A Media Frenzy With The New Psychology of Brain-Based Branding
SPINOLOGY is a must read for anyone in business today. The authors combine the latest neuromarketing research and years of successful business experience to introduce this new method of branding and promotion called “In-Depth Public Relations™”.
In today’s highly competitive marketplace, businesses must find a pathway to the human psyche if they want their messages to influence behavior and ultimately push the “buy button” in the brain. The authors demonstrate, in a simple and entertaining style, how this can be done with breakthrough brain-based techniques.
Whether you are an entrepreneur, a newcomer to marketing and PR, a corporate CEO, or an experienced communications or public relations professional, Spinology is for you.
Also inquire about the author’s consulting services. For full access to the collaborative psychologist and publicist team for speaking engagements, or to attend their workshops offering In-Depth Public Relations with both Sherry Klinger and Dr. Wendy Basil, co-creators of this exciting new field, click here.